It seems like only yesterday when this little company came to be, determined to become Canada’s pre-eminent IT specialist for marketing communications. It’s been 20 years, and we’re extremely proud of what we’ve accomplished … more importantly, what we have to offer today’s IT and consumer electronics marketers.

It’s interesting to look back on 20 years in the IT industry and in our company. So come with us on a trip down memory lane through some of the interesting material we’ve compiled in honour of our 20th anniversary. Of course, we welcome your comments and additions.
For SA at 20, hindsight can truly be 20:20!
When you reach a milestone in life or in business, it's natural to pause and take stock of the years gone by. We did that for our 20th anniversary, and came up with a series of Top 20 lists just for fun. They look at everything from technology advances (including those we helped introduce) to things you may not know about SA and our team. Take a look and enjoy!

StrategicAmpersand has been my marketing partner for over a decade. During that period we have worked together at EMC, Infostream and now at McAfee. I have counted on SA to raise our profile in the market based on their unique ability to address both our marketing and public relations requirements.

Ross Allen,
McAfee, Inc.
Gayle and her team at StrategicAmpersand are consummate professionals and unique in my experience in their industry. In the time when StrategicAmpersand acted as the PR and Media Relations company for us, they secured us more media placement per capita than any other region.

Ross Chevalier,
Novell
Gayle, congratulations on SA’s success. It's wonderful and hard to believe it's been that many years. We must have met when you just got started when I was at Oracle. My first fond thoughts of you were that we were going to butt heads, but as I got to know you very quickly, ...

Marianne Elkholy,
Formerly with Oracle
Congratulations on 20 years in business!!! That is quite an accomplishment! I have great memories of working with SA...

Rich Gaasenbeek,
IXACT Contact Solutions Inc., Formerly with Data General, Silicon Graphics and MarketingLeads
In the business world, longevity is proof of excellence.... Happy 20th Birthday StrategicAmpersand

Robert Horwood,
Formerly with Digital Equipment
Gayle … earliest memory that comes to mind is how you so willingly and magnanimously gave your time and resources pro bono. Your generosity was truly overwhelming!

Lynn Kauffman,
Formerly with PCDOCS
A few years ago, I was mandated to raise the profile of my organization. Of course, results were needed yesterday. The key to my success in fulfilling that mandate was choosing StrategicAmpersand as my PR partner.

Paul Kilbertus,
OntarioMD, Formerly with SSHA
Gayle is one of the most customer focused business leaders I have worked with in my career. Her ability to pay attention to details in terms of client needs is second to none. She understands public relations and the strategic role marketing plays for market- leading companies like Cisco.

Derek Mak,
Cisco
StrategicAmpersand has handled PR for EMC Canada for more than a decade. EMC has benefitted greatly from SA's public relations activities over the years. Working with SA has been a distinct pleasure...

Mumo Musembi,
EMC Corporation, East Africa, Formerly with EMC Canada
I cut my early marketing teeth with StrategicAmpersand. I wanted to take a new technology solution set to market in the early 90s and didn't know where to start. You folks not only made it easy, but also a fun creative process! And most importantly, the results were very impressive.

Brantz Myers,
Cisco
Gayle, I know you know this already but your team ROCKS! I'm constantly blown away by the talent, dedication and attention to detail of your team. I am so grateful for everyone's time, effort and expertise on all our joint projects.

Regan Ogner,
McAfee, Inc.
20 years - is that all? It seems like forever ago when you walked into the Data General Boardroom in 1990/1991. One of the reasons you got the business is that you read us and proceeded to not only get our business by being honest and realistic but also went on to provide us with great MarCom and PR support for the next 10 years.

John Oswell,
Formerly with Data General
After meeting Gayle and Miles at one of my very first jobs (yes, 20 years ago!), I knew instantly that they were bright, creative, and dedicated to building a partnership together as their companies merged. The sense of teamwork is strong and it is reflected in their approach with their clients.

Helen Samyn, FCT,
Formerly with Cisco
Congratulations on your "coming of age" and we wish you lots of continued success going forward!

Terrence Walsh,
Formerly with Cisco